Apple's App Store, which allows iPhone and iPod Touch users to purchase, download, and install applications, makes it super-easy to get new apps for my iPhone. In fact, now that the "long backups" and "long installs" issues have been resolved in firmware 2.1, installing apps on my iPhone is a pleasure.

It's gotten to the point where I have established a new rule: In most cases, one app must be deleted before a new app is installed. My iPhone's springboard (the set of screens that displays all the icons for the apps installed) is getting full. I have too many apps!

Apple has truly created an amazing vehicle for application delivery with the app store. Impulse-buying, at least for me, is far too easy. I'll just have to police myself a little better, I suppose.